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Successful Marketing Is Programmed into your Game Design

Introduction In the hypercompetitive landscape of PC game development, the key to visibility and success often lies in the early stages of game design. This guide explores how to lay a solid marketing foundation for your game, emphasizing the critical role of influencers in amplifying your game’s reach. Use the questions in this guide to …

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How to Use Playtesting to Understand Player Preferences in Game Development

Introduction Many developers find it challenging to understand their target audience´s preferences. This article explains why you should begin iterating your game early on through player feedback, and also looks at how comprehensive playtesting services or hosting a stress test can improve your game for your target audience. This is more critical than ever before, …

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